Practical thinking on AI, automation, and digital strategy for regional businesses.
I gave four AI tools the same marketing prompt. Two returned the exact same tagline. Here is why AI makes businesses sound alike, and how to fix it.
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A retired detective and published author sat through a class and a half before he told me he'd written AI off completely. Then he told me what changed his mind.
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Every listing agent writes about the same house four different times before lunch. MLS, Facebook, email, flyer, same six bullet points in a slightly different voice each time. Here's how one input can produce three human-reviewed drafts in about thirty seconds, and give you your Tuesday afternoon back.
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Every contractor in the Tri-Cities knows the feeling. You walk a job, write up the estimate, hand it over or email it, and then… nothing. Two weeks go by. You’re already onto the next site, the next bid, the next emergency callback. The estimate sits in someone’s inbox. Or it doesn’t — they hired the other guy because he called them back on Thursday.
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