Brand kit

Logos, colors, fonts, and approved descriptions of Tri-Cities AI Lab, for press, partners, directories, and platforms. Use them when you write about us, list us, or link to us.

Last updated .

Logos

SVG for print, signs, and anything that scales. PNG for everything else. Both have transparent backgrounds.

Using the logo

Do

  • Leave clear space around the logo on every side, at least the height of the "T" in "Tri-Cities".
  • Use the white version on Ink Navy and other dark colors.
  • Use the files from this page as they are, scaled evenly.
  • Use the SVG when the logo needs to print or scale up.

Don't

  • Recolor the logo or any part of it.
  • Stretch, squash, or rotate it.
  • Add shadows, outlines, glows, or other effects.
  • Redraw the mark or rebuild the logo from other fonts.
  • Put the standard logo on navy or a busy photo.

Colors

Ink Navy leads. White and Pale Gray do most of the rest, and Soft Teal is for small rules and details.

  • Ink Navy

    Primary

    HEX
    #143049
    RGB
    20, 48, 73
  • White

    Backgrounds and text on navy

    HEX
    #FFFFFF
    RGB
    255, 255, 255
  • Pale Gray

    Secondary neutral

    HEX
    #E9EEEE
    RGB
    233, 238, 238
  • Soft Teal

    Accent, for small rules and details

    HEX
    #6FC6D6
    RGB
    111, 198, 214

The logo uses its own colors, measured from the logo file. Use these only to match the logo, not as brand colors.

  • Logo navy

    The "Tri-Cities" wordmark

    HEX
    #013C7B
    RGB
    1, 60, 123
  • Logo teal

    The "AI Lab" wordmark. The mountain mark runs from Logo navy to #01A6B5.

    HEX
    #017CA7
    RGB
    1, 124, 167

Typography

Both fonts are free from Google Fonts.

Public Sans

Body text. Fallback: Arial or the system sans serif.

Public Sans on Google Fonts (opens in new tab)

Profile and cover images

The images on our social profiles today.

About Tri-Cities AI Lab

Approved descriptions for articles, directory listings, and partner pages. Use either one as written.

Short version 31 words

Tri-Cities AI Lab, founded and run by Dustin Lifford in Kingsport, Tennessee, does plain-spoken, human-reviewed AI consulting and web work for small and mid-size businesses across Northeast Tennessee and Southwest Virginia.

Long version 67 words

Tri-Cities AI Lab is an AI consulting and web services business based in Kingsport, Tennessee, founded and run by Dustin Lifford. It serves small and mid-size businesses across the Tri-Cities, Northeast Tennessee, and Southwest Virginia with AI consulting, workflow automation, AI training, document intelligence, custom business tools, AI search optimization, web design and development, website rescues, local SEO, and data analysis. Its work is plain-spoken and human-reviewed.

Contact and profiles

For press and partnership questions, email is quickest.

Email
hello@tricitiesailab.com
Phone
(423) 967-5584
Website
www.tricitiesailab.com
Facebook
facebook.com/tricitiesailab (opens in new tab)
LinkedIn
linkedin.com/company/tri-cities-ai-lab (opens in new tab)
Google Business Profile
Tri-Cities AI Lab on Google (opens in new tab)

Download everything

One ZIP with every file on this page and a short README listing the colors, fonts, and descriptions.

  • 3 logos, each as SVG and PNG
  • The profile picture and Facebook cover
  • README.txt

Where are you stuck?

Nothing you type here leaves this page.

Every text is read by Dustin, not a bot.