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When your business doesn't show up on Google or AI

Local search and AI answers draw on your Google profile, your listings, and how readable your site is. Here is what to check first.

Google Maps and local search

First stepGetting found

Fix your Google Business Profile first

Maps results lean heavily on your Google profile, reviews, and consistent listings. That's usually faster to fix than the website.

Try this week

Look up your business on Google Maps from your phone. Check the hours, phone number, and categories.

When this isn't the first purchase

If your Google Business Profile isn't claimed, claim it before paying anyone. It's free, and you can do it yourself.

Typical cost

The Local Search Checkup is $149. Google Profile Setup is $300 per location, one time, and the $149 is credited toward it if you book the setup within 30 days.

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ChatGPT and other AI answers

First stepGetting found

Make your site readable to AI tools

AI answers depend on whether the tools can read and trust your site. Most of that is behind-the-scenes technical work, not new copy.

Try this week

Ask ChatGPT who to call for your service in your town. Note who comes up and what it says about you, if anything.

When this isn't the first purchase

If your Google profile, listings, and reviews are thin, start there. AI tools weigh those along with your site, and a readable site doesn't replace them.

What affects the cost

The initial scan is free. After that, the technical readiness work is a defined project, and monitoring is a small monthly engagement. Exact pricing depends on the size of your site, and you get a number before any work starts.

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Both

First stepGetting found

Get a visibility checkup before changing your site

Local search and AI answers pull from your Google profile, your listings, and how readable your site is to machines. A checkup shows which one is costing you.

Try this week

Ask Google and ChatGPT who to call for your service in your town. Write down who comes up, and whether you do.

When this isn't the first purchase

If you were planning a new website to fix this, hold off. Most sites need clearer service pages and some technical fixes, not a rebuild.

Typical cost

The readiness scan is free. The Local Search Checkup is $149, one time, for a written list of what's wrong, in order of what matters most.

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Not sure

First stepGetting found

Get a visibility checkup before changing your site

A checkup shows where you appear today in maps, search, and AI answers, and which gap is worth fixing first.

Try this week

Ask three recent customers how they found you. Write down the exact words they use.

When this isn't the first purchase

If your Google Business Profile isn't claimed, start there. It's free, and you can do it yourself.

Typical cost

The first conversation is free. If it makes sense to go further, the written diagnosis is the $149 Local Search Checkup.

See Local SEO
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Case study

Our own site went from 25 to 83 in one evening

Cloudflare's AI readiness scanner scored our site a 25. Rewriting bot-access rules and adding machine-readable pages moved it to the top tier.

Read the case study

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