Tri-Cities AI Lab brand kit
Updated October 18, 2026
Online, with copy buttons: https://www.tricitiesailab.com/brand

FILES
  Horizontal logo: tricitiesailab-logo-horizontal.svg, tricitiesailab-logo-horizontal.png
    The main logo. Use it on white and light backgrounds.
  Horizontal logo, white: tricitiesailab-logo-horizontal-white.svg, tricitiesailab-logo-horizontal-white.png
    For Ink Navy and other dark backgrounds.
  Stacked logo: tricitiesailab-logo-stacked.svg, tricitiesailab-logo-stacked.png
    For square and narrow spaces, on white and light backgrounds.
  Profile picture: tricitiesailab-profile.png
  Facebook cover: tricitiesailab-facebook-cover.jpg
  Logos have transparent backgrounds. Use the white version on navy and other dark colors.
  Keep clear space around the logo. Do not recolor, stretch, rotate, add effects to, or redraw it.

COLORS
  Ink Navy     #143049   RGB 20, 48, 73     Primary
  White        #FFFFFF   RGB 255, 255, 255  Backgrounds and text on navy
  Pale Gray    #E9EEEE   RGB 233, 238, 238  Secondary neutral
  Soft Teal    #6FC6D6   RGB 111, 198, 214  Accent, for small rules and details

LOGO COLORS (The logo uses its own colors, measured from the logo file. Use these only to match the logo, not as brand colors.)
  Logo navy    #013C7B   RGB 1, 60, 123     The "Tri-Cities" wordmark
  Logo teal    #017CA7   RGB 1, 124, 167    The "AI Lab" wordmark. The mountain mark runs from Logo navy to #01A6B5.

FONTS
  Source Serif 4: Headlines (fallback: Georgia)
    https://fonts.google.com/specimen/Source+Serif+4
  Public Sans: Body text (fallback: Arial or the system sans serif)
    https://fonts.google.com/specimen/Public+Sans

ABOUT, SHORT VERSION
Tri-Cities AI Lab, founded and run by Dustin Lifford in Kingsport, Tennessee, does plain-spoken, human-reviewed AI consulting and web work for small and mid-size businesses across Northeast Tennessee and Southwest Virginia.

ABOUT, LONG VERSION
Tri-Cities AI Lab is an AI consulting and web services business based in Kingsport, Tennessee, founded and run by Dustin Lifford. It serves small and mid-size businesses across the Tri-Cities, Northeast Tennessee, and Southwest Virginia with AI consulting, workflow automation, AI training, document intelligence, custom business tools, AI search optimization, web design and development, website rescues, local SEO, and data analysis. Its work is plain-spoken and human-reviewed.

CONTACT
  Email: hello@tricitiesailab.com
  Phone: (423) 967-5584
  Website: https://www.tricitiesailab.com
  Facebook: https://www.facebook.com/tricitiesailab
  LinkedIn: https://www.linkedin.com/company/tri-cities-ai-lab/
  Google Business Profile: https://maps.google.com/?cid=4888353460731619212
